Welcome! My name is Joonho (pronounced the same as Juneau, the capital of Alaska).

Contact: baejoon@iu.edu

CV / LinkedIn / Google Scholar / SSRN

My research develops mathematical models at the intersection of operations, marketing, and engineering. More recently, I have focused on sustainable operations, particularly energy markets and battery energy storage systems.

Several professional experiences have shaped my long-term research interests and career goals. I co-founded and led ChamSonGil Cooperative, a startup supporting blind masseurs that has since expanded to 12 branches across South Korea. I also worked at SK Telecom as a full-time marketer, managing more than 40 retail stores in Seoul.

I hold a B.S. in Statistics and Financial Economics from Seoul National University (2016) and an M.S. in Industrial & Systems Engineering from KAIST (2019).